Success Stories

30% increase in revenue margins by implementing an innovative B2B e-commerce marketplace

About the client

A leading specialty B2B Company based in Wisconsin


Our client was not able to meet the real time chemical demand for its B2B customers and their B2C customers, leading to shipment delays, poor customer experience and loss of revenue. The main reasons were:

  • Lack of a B2B e-commerce marketplace
  • Poor visibility into product optionality, availability and fulfilment
  • Manual and cumbersome supplier onboarding process


Innover implemented a global, omni-channel e-commerce marketplace with real time product visibility and unified brand experience. Solution included:

  • Holistic implementation approach with a combination of Business and Digital Strategy, B2C Design, AWS cloud architecture, Magento 2.x EE ecommerce platform and Hybrid-Agile Execution
  • Intuitive design and scalable architecture with real time integration with 4PL and 3PL logistics and payment gateways
  • Enhanced B2C user experience leveraging Magento CMS templates for marketing content and microsites

Impact Delivered:


Increase in margins on product sales across categories


Increase in repeat customers


SKUs across 10+ suppliers on-boarded on the marketplace


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