The Metaverse is expected to be a treasure trove of Zero Party Data, data voluntarily shared by users. This is good news for data connoisseurs, especially in light of regulations such as GDPR, CCPA, and the phasing out of third-party cookies, opines Rakesh Prasad, Senior Vice President, Digital Business, Innover.
The Metaverse is a virtual world designed to replicate the real world enabling users to digitally or virtually interact and transact within the realms of a defined digital space. Data which has become the quintessential fuel driving growth for businesses in the real world will be equally detrimental in the evolution of the Metaverse.
Previously published on Customer Think. Read here