Monthly Archives: November 2021

Customer Data Platforms (CDPs): The Holy Grail of Customer Experience

The days of “usual business” are over. The pandemic has accelerated major business trends – such as the mass switch to e-commerce and automated customer service – by a decade or more. Customers are gravitating towards touchless experiences which are secure, warm and unique. Hence, organizations are exploring new ways of interacting with customers and […]

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Conversational AI: The Next Frontier for Connected Experiences

Gartner predicts that by 2022, 70% of customer interactions will involve emerging technologies such as machine learning (ML) applications, chatbots and mobile messaging. The smart-algorithm driven text and voice interfaces are unravelling the tangled vines in customer experience management. Businesses are leveraging these interfaces to gain insights into customers’ needs and wants. This can help […]

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