Empowered a Renowned Car Manufacturer’s Dealer Network with Advanced Sales Enablement

About the client

A Leading Telecom Company

Challenges

The car manufacturer faced key challenges in ensuring the effectiveness of its dealer network:
• Onboarding New Hires: Quickly training new team members on the car manufacturers product offerings and sales strategies.
• Articulating Competitive Advantages: Equipping agents with the ability to communicate the manufacturer’s unique value and address customer inquiries confidently.
• Access to Sales Information: Providing sales representatives with on-demand access to crucial data, including pricing, promotions, and regional insights.

Approach

Innover tackled the challenge through a structured and technology-driven approach:

• RAG (Retrieval-Augmented Generation): Utilize the car manufacturer’s brochures and competitor data to create a repository of detailed, contextual insights for training and quick reference.
• Domain Encapsulation: Leverage extensive sales and automotive domain data to develop a nuanced training framework tailored to the car manufacturer’s market needs.
• Graph Network Integration: Build interconnected datasets, linking car model features, pricing, and regional sales performance to facilitate data-driven decision-making and enable success stories.

Solution

A multi-faceted solution was designed, consisting of:

• Dealer Training Programs: Focus on product expertise, highlighting the manufacturer’s advanced features and technical specifications.
• Sales strategy workshops that incorporate real-world simulations and role-play scenarios.
• Competitive Insights Enablement: Comparative analysis training using structured insights from the car manufacturer and competitor brochures.
• Personalized coaching to address specific customer objections and questions.
• On-Demand Sales Information Tool: A unified digital platform offering quick access to essential sales data—pricing, promotions, and regional sales analytics—to empower agents during customer interactions.